FAQ's Social Media Marketing (SMM)

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Can social media marketing really help my business?

Most definitely! It’s been proven again and again by business after business. In fact, not utilising social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days.

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What are the benefits of social media marketing for my company?

Whether your business is taking advantage of it or not, social media has forever changed the way that consumers communicate with businesses. Being accessible to your customers – and your prospective clients – via social media is a vital means of developing relationships with them and helping them through the sales funnel.

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Which social media platforms should my business have a presence on?

There is no set answer to this question, because you need to have a presence wherever your customers are – and different businesses have different audiences. One demographic spends most of their time on Facebook, while another really only engages on LinkedIn, and some divide their time equally between three or more sites. Find out where your customers are, and follow them there.

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How should we be using Facebook for marketing?

Facebook is the social media platform of choice for over a billion people worldwide. Use it to connect and interact with your audience, and to share your content in a way that encourages your fans to share it as well.

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How should we be using Twitter for marketing?

Twitter has over 313 million users, and is ideal for sharing your content and connecting with other influencers in your industry.

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How should we be using LinkedIn for marketing?

LinkedIn has over 467 million users. It is a great place to share your credentials with the world, but more importantly, it’s the perfect place to interact with your audience online.

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