For Internet-based companies and mail-order companies, the use of a search engine optimisation service is nowadays unavoidable. After all, a large proportion of the world's retail sales are now generated on the Internet.
For companies that distribute their products on the Internet, it is therefore immensely important to stand up to the growing competitive pressure and to land in the front spots with the well-known search engines in the search results. For an e-commerce company, it can ultimately be vital whether you land on page 1 or page 5 of the Google search results. For this, it is necessary to optimise your own website in such a way that the offered products for Google. Are made easily recognisable and for the search engines also felt as relevant. However, most companies do not have the necessary expertise or resources to optimise their website.
Not who offers, but what is offered is decisive, Specialised SEO agencies offer exactly this service and develop a concept together with the customer to bring their own product page to the top. Many operators of an Internet shop often make the fundamental mistake that they mainly apply their own company name and possibly their slogan, in order to achieve a certain branding effect in the public. However, search engine marketing works according to a different principle.
Here is primarily not the brand name relevant, but the products that are offered. The fewest buyers on the Internet enter their brand names into a search engine, but the name of the product they are looking for and buy. If, therefore, the products offered by a company are not advertised on the Internet, or if they are insufficiently advertised on the internet, search engines do not know what to buy on this site, and therefore not the buyers. In the best case, the brand name should always be associated with the offered product and therefore appear on the Internet in this connection.
Complete service from search engine optimisation to search engine marketing. This is where the service of the SEO agency now comes. In routinised work steps, a portfolio is compiled for the customer, ranging from a keyword search through competition analysis to the actual methods of search engine optimisation. In the case of keyword research, it is discussed which products are often searched for by search engines. According to this search volume, the marketing intensity of the individual products is then aligned.
In competition analysis, the websites of industry competitors are examined for good and bad SEO properties and included in the alignment of their own search engine optimisation. The individual strategy remains always transparent and comprehensible for the customer. If you now get such an SEO service for your company, the optimisation runs in two directions.
On the one hand, the company's website is redesigned in such a way that it can easily be searched for search engines, and the offered products serve as relevant anchor points for the crawler. On the other hand, the service of search engine optimisation also includes services of external marketing. In doing so, the editorial team of the SEO agency takes care that your site is made public on the Internet and presented in relevant forums and blogs to potential customers. Both strategies will lead to better search results and higher sales in the long term.
About Radawebs Ltd
For many years, Radawebs has continuously redefined performance marketing through a completely new use of data, technologies and media. We are very experienced London based agency network that offers online marketing through the most important channels: Search Engines, Social Media & Web Design. That 's why we hire the brightest minds in the disciplines that drive our business forward.