FAQ's Pay Per Click (PPC)

Pay-per-click advertising is a popular and economical way to generate more website traffic and reach a larger target audience online. Although it can be quite daunting to get started, the ROI on most pay-per-click ads is higher than its other digital and offline alternatives including direct mail and using basic keywords in your content.

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What is pay-per-click advertising?

Let’s start with the definition. Pay-per-click advertising, or PPC advertising, is a specific type of search engine marketing designed to drive traffic to your website. When certain keywords are entered into a search engine, your ad appears in the search results. In terms of cost, you only pay when the ad is clicked on, hence the name pay-per-click advertising.

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Where do ads appear and what do they look like?

Ads appear at the top of search results and along the right side of the list. The ads can have several different looks depending on which search engine you decide to advertise with. In the example below, “cheap holidays” was typed into Google.com. The top four links,

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What are the benefits of PPC ads?

It’s quite tough to get your site on page one for search results. With PPC ads, your website not only gets “front and center attention,” but it is also displayed to customers who are looking specifically for your product or service. Plus, these eye-catching ads can be more affordable for small businesses compared to other types of advertising.

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How do you find the best keywords to use in an ad?

When you create an ad, you should select a set of keywords that will trigger your ad to appear based on popular searches. Keyword selection can make or break your ad, so you must choose wisely. Fortunately, there are tools to help you select the best keywords.

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How can I target my PPC ad?

Although search engines vary, most use these three basic targeting options: such as location, keywords, services, language and so on..

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What Is The Difference Between SEO and PPC?

The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free (as the name implies you have to pay a cost per click).

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