FAQ's SEARCH ENGINE OPTIMISATION (SEO)

Are you looking for practical answers to your search engine optimisation questions? Then simply find out about our FAQ, because we have summarised the know-how for this marketing discipline in a compact form and provide you with concrete answers to questions that are decisive for you as an entrepreneur.

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WHAT IS THE GOOGLE INDEX?

the Google Index is a directory of Internet pages that is searched for after entering a search term into the Google search box, and on the basis of which the Search Engine Result Pages (SERP) are created. The so-called Google crawler scans already indexed pages at different intervals and updates the collected data, while new web pages are added to the Google index. To avoid having to wait for the first scan through the Google crawler during a website launch, website operators can manually enter these pages into the index, which is possible via the Google Webmaster tool. However, it is not possible to predict when the Google crawler will capture the page.

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HOW LONG DOES IT TAKE FOR AN SEO CAMPAIGN TO LEAD TO TOP RANKINGS?

Successful search engine optimisation functions nowadays only in the medium to long term. Short-term advances in SEO are possible in niche keywords (the so-called long-tails) within a few weeks. In any case, the success of an SEO campaign depends on the selection and difficulty of the keywords, the available budget, and the professionalism and experience of the SEO agency. Last but not least, the time factor plays an important role in search engine optimisation. This also includes the timing of the initial indexing by Google for the pages to be optimised.

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HOW CAN THE TOP KEYWORD REACH 1 IN THE GOOGLE SERP?

Top placements on the first Google results page are the result of continuous SEO campaigns with high budget demand and a professional support by specialised service providers, who professionally pursue their profession. Once these prerequisites are in place, there are opportunities for first-class placements, even in terms of sales-relevant and highly competitive search terms.

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HOW DOES LISTING WORK IN SEARCH ENGINES LIKE GOOGLE?

Google calculates the listing, Example the placement of the website depending on the keyword entered, based on search algorithms consisting of a dynamic system of formulas. The calculation evaluates all Internet pages entered in the Google Index and lists them according to their relevance to the keyword in the Search Engine Result Pages (SERP). For this process, Google does not necessarily use the current status of the indexed sites, but accesses the versions stored in the Google Cache.

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What should I provide for web design?

The customer must provide all the necessary elements for the design of his/her website. Which means Personal photos / videos, Texts for each page. Failure to provide these elements, Radawebs also offers the services of taking and editing photos / videos, content composition and translation.

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WHAT ARE BACKLINKS?

Simply formulated: A true backlink is a clickable link from an external, non-proprietary website to your own company or website. Thus the backlink as a hyperlink differs basically from an internal linking between different websites on the same homepage.

More Questions?

020 3151 8763 | info@radawebs.com

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